Much like our Uncle Filbert Frog, Google and their search engine rankings are in a world of their own, a world very few can even begin to understand. Fortunately we have a crack team of frogs and frogettes dedicating their lives to nothing but researching how Google ranks websites and from this have been gleaned the vital information that one of the Google search engine ranking facets is page speed and how fast a website actually loads, this not only effects rankings but also visitor experience, no one likes to be kept waiting…and waiting…and waiting..and..
Lucky for us there are a number of tools that can be used to check a website’s speed performance, one of these is GTmetrix, an useful online tool can help you develop a faster, more efficient, all-around improved website experience for your users, whilst, in theory improving the chances of a better search position, though as we always say, there are never any guarantees when it comes to ranking in Google or anywhere else.
GTmetrix uses Google Page Speed and Yahoo! YSlow to grade your site’s performance and provides a breakdown of what area of the website can be improved to speed things up.
Whilst speed isn’t everything when it comes to website design or Google rankings, it certainly plays an important role and tools such as GTmetrix are a great way of helping to achieve the best performance possible, and if nothing else your visitors will receive a superior service when they take a look at your website.