Branding and Logo Design


  • Who are you?

An evocative question potentially. Your response to this is crucial to the success of your business. No pressure then…
To make things easier, at MFD we follow up with some slightly less intimidating questions to help you show the world your uniqueness…

  • Who Do You Want To Be?

Everything you put ‘out there’, from your logo to the look and feel of your business premises tells a story to your customers. It is imperative that your brand is distinctive and gives a true reflection of your business. You will have thought about this long and hard before starting your business, so now we will bring those thoughts to life.

  • How Do You Want Your Customers To See You?

This will determine which customers your business attracts. Branding is arguably one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy allows you to communicate effectively with your customers and gives your business a competitive edge in increasingly diverse and dynamic markets.

  • What Makes you Different?

Simply put, your brand is the promise you make to your customer. It tells them what they can expect from your product or service, and it differentiates your business from your competitors’ offerings.

  • What Can Your Customer Expect From You?

It may seem like a small thing, but think about the Nike ‘tick’ the British Airways ‘flash’ or McDonalds ‘golden arches’, without words they all evoke a thought, an emotion, a taste…A key part of your brand is your logo. Your website, packaging and promotional materials, will all incorporate a logo in order to communicate the brand…we make sure your logo reflects you and has longevity.

  • Here To Help

Mad Frog Design will work with you in order to create a perfect brand identity to represent your business and attract your target market. We’ll help turn that business story into a best-seller. Whether you are writing Chapter 1 and want to create a logo to set the scene, or perhaps taking your story in another direction and looking for a re-brand, MFD are here to guide you in the right direction.