As we have previously mentioned, MFD have been designing and coding a number of bingo affiliate websites for our sister company Mad Frog Affiliates.

One of the techniques we include when putting these together is to cloak the affiliate links or, on a more technical level, make them look pretty (like us). This helps to disguise that they are indeed affiliate links and can improve search engine optimisation as search engines like a clean linking structure (URL).

For example we took this link for Mirror Bingo on UK Bingo Promotions:

https://scripts.affiliatefuture.com/AFClick.asp?affiliateID=241224&merchantID=6839&programmeID=21784&mediaID=0&tracking=&afsource=20&url=

And made it look like this:

https://www.ukbingopromotions.co.uk/mirrorbingo

In order to achieve this we added a redirect in the UK Bingo Promotions htaccess file, open the file in any editor and place in the following code:

redirect 301 /mirrobingo https://scripts.affiliatefuture.com/AFClick.asp?affiliateID=241224&merchantID=6839&programmeID=21784&mediaID=0&tracking=&afsource=20&url=

Now on the main website replace any Super Free Bingo link with the new structure and it will automatically redirect to the affiliate link once clicked.

Using a redirect on an affiliate link is an easy way of disguising a link and making permalinks look clean and structured.