As we have previously mentioned, MFD have been designing and coding a number of bingo affiliate websites for our sister company Mad Frog Affiliates.
One of the techniques we include when putting these together is to cloak the affiliate links or, on a more technical level, make them look pretty (like us). This helps to disguise that they are indeed affiliate links and can improve search engine optimisation as search engines like a clean linking structure (URL).
For example we took this link for Mirror Bingo on UK Bingo Promotions:
https://scripts.affiliatefuture.com/AFClick.asp?affiliateID=241224&merchantID=6839&programmeID=21784&mediaID=0&tracking=&afsource=20&url=
And made it look like this:
https://www.ukbingopromotions.co.uk/mirrorbingo
In order to achieve this we added a redirect in the UK Bingo Promotions htaccess file, open the file in any editor and place in the following code:
redirect 301 /mirrobingo https://scripts.affiliatefuture.com/AFClick.asp?affiliateID=241224&merchantID=6839&programmeID=21784&mediaID=0&tracking=&afsource=20&url=
Now on the main website replace any Super Free Bingo link with the new structure and it will automatically redirect to the affiliate link once clicked.
Using a redirect on an affiliate link is an easy way of disguising a link and making permalinks look clean and structured.