Colours, colours everywhere! Ever tried eating green ketchup, how about drinking blue skimmed milk? We eat with our eyes, and it’s the same when it comes to logo design, colour choice can make a real impact as to how other people perceive you and your business.
High end designers, such as our crack team of frogs, recognise this and part of any logo design process is making sure this is done correctly and geared towards the target audience. Could you imagine if Easy Jet wasn’t orange anymore or the golden arches that signify that there’s a McDonalds close by were suddenly bright purple, colour has a major impact on how we think, many high end products use black and white in their logo design, simplicity in colour equals high class, there is reasoning behind all this.
Taking our own Mad Frog Design logo, this has been evolved to look like how it does on purpose, not just because we thought it would look good. The green mad, the orange frog – this is a visual twist as visitors associate green with frogs and was done to emphasis the mad of mad frog, the logo then reads round to the word design, western eyes read left to right and naturally follow the wording to loop back on the g of the frog. As you can see, there’s a lot more to logo design than just making it look pretty, it’s about human behaviour as well.
The list below summarises the impact of colour on the human psyche and why certain colours are chosen for some logos and not others and remember your logo is one the first things a potential customer will see.
Blue – used for all types of businesses, especially for those stressing on loyalty, stability, reliability. It is also a good colour for tourist agencies, yacht companies, leisure and cruising business.
Red – frequently used by fast-food chains, businesses producing energy drinks, food. Provoking a feeling of speed, energy, and desire; also appropriate for spot clearances and sales.
Yellow – related to happiness, warmth and sunshine, yellow is most commonly chosen by businesses operating in the field of social events and activities, fun clubs and night clubs.
Orange – evoking the feeling of friendliness, trust, energy, confidence, ambition and optimism, orange is a great pick for companies involved in the e-business, technology and social communication.
Pink – mainly considered to be a gender defining color, pink is generally used for girls’ and women fashion industry.
Green – identified with health, tranquility, ecology and nature, money and wealth, it is used in the green industries, relaxation centers and environmental organisations, organic and eco friendly products. In relation to money and wealth, green is also a good decision for businesses specialised in accounting, financial securities and investments funds.
Purple – symbolizing royalty, dignity, wisdom, purple is appropriate for businesses dealing with finance, higher education and relaxation.
White – embodying purity and tenderness, white is preferable for charity associations, spas, wedding houses and technology companies.
Grey – associated with business wisdom and seriousness, it is most commonly used in fields such as manufacturing, information technology and consulting industries. Grey is also preferred by lawyers and medical professionals.
Black – expressing authority, elegance, sophistication, black is used as a symbol of intelligence, aristocratism, prestigious lifestyle. It is a good matching color for automobile industry and jewelery.